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This assignment is to write-up a response to the notion that the key points of marketing myopia are as relevant and likely MORE SO now than they were in 1960 when the article was published. Be specific (dig deep) and use exles to make your points clear and supported. Make your linkage to hospitality clear. The minimum length is 2 pages , double spaced, times new roman font, 12 pt font. The article is attached.
What business are you in, who are your customers, what do they want? Why is it that we find society has not made progress and is asking the same questions that were brought up in 1960?
How is it the same today?
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