Week 3 discussion | BUS 330 Principles of Marketing | Ashford University

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IMC Caign Stories
One Message, Many Media: Integrated Marketing Caigns
In this interactivity, to examine integrated marketing in action, you’re going to tell the story of a particular caign from your internship brand across multiple media. We want to know what unifies the caign and how the unique nature of each medium is being utilized (or underutilized if you feel so). And we want to hear if you think the caign is effective or not and why then answer a few related questions. So let#8217;s dig in!
Guided Response:
1. Identify a significant marketing caign from your internship brand.
Find one that was supported across multiple media (e.g, TV, print, website, banner ads, etc.).
How to identify and research major marketing caigns?
2. Find caign executions for at least three different media
3. Create a new post containing the following elements:
Title and subtitle
Headings for the three media you’ve found
For each medium, a brief description of how it is being used, focusing on what it can do that other media cannot.
A final paragraph summarizing what unifies the caign and whether or not you think it’s effective and why.
4. Post this information to the forum below
5. Provide feedback to three of your peers
Do you agree with their assessment of the caign#8217;s effectiveness? What previously unmentioned factors contribute to your assessment?
FAQs
Do I have to use my internship brand for this assignment?
Please do, as this will enhance your understanding of their marketing practices and the brand.
My Internship for this assignment is Tom#8217;s Shoes

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