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After reading the Case Study, write a two-page paper that answers all four of the questions on page #13. Remember that Carmichael has three days before leaving for Toronto to sit in the sessions where the new creative concepts will be tested. The main theme is to detail the considerations Carmichael faces on whether or not to centralize the team. She must make a decision that is best for the brand, Leo Burnett, and its client, Ontann Beauty Care. Use the exhibits appended to the case to aid you in your work, as you deem necessary. Consider yourself a key consultant and confidant of Carmichael’s – she needs your guidance in this crucial matter.
Case Study Attached Below
You submit your work once via a file upload, and, Turnitin will be used to check your work for originality. Please do not repeat the Case Study questions themselves in your paper – utilize Question-1, 2, 3, and 4 headers to delineate the segments.
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