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MKT 501 Case Study PRICING #038; MARKETING PLAN IMPLEMENTATION, management homework help

MKT 501 Case Study PRICING #038; MARKETING PLAN IMPLEMENTATION, management homework help
PRICING #038; MARKETING PLAN IMPLEMENTATIONRequired Reading/Resources Reingold, J., Jones, M., #038; Kramer, S. (2014). How to fail in business while really, really trying. Fortune, 169 (5), 80.Lublin, J. S., #038; Mattioli, D. (2013, Apr 09). Penney CEO out, old boss back in.Wall Street Journal (Online). Retrieved from ProQuest.Glazer, E., Lublin, J. S., #038; Mattioli, D. (2013, Apr 9). Penney backfires on ackman.Wall Street Journal (Online). Retrieved from ProQuest.D’Innocenzio, A. (2012, January 27). J.C. Penney slashing prices on all merchandise. USA Today. Retrieved from http://www.usatoday.com/money/industries/retail/story/2012-01-25/penneys-price-overhaul/52787388/1Reingold, J. (2012, March 19). Retail’s new radical. Fortune. Retrieved from http://management.fortune.cnn.com/2012/03/07/jc-penney-ron-johnson/Mattioli, D. (2012, January 26). J.C. Penney chief thinks different. Wall Street Journal.Mattioli, D. (2012, January 25). How J.C. Penney was minted. Wall Street Journal.There’s a lot going on at J.C. Penney in recent years. With a new CEO, J.C. Penney, confronted with pressing competition up, down, and sideways in the department store wars, is reinventing itself in terms of merchandising, supply, and pricing strategies. Here we will concentrate only on the pricing aspects of these new directions. However, this is ultimately about positioning; trying to find a space that is responsive to potential customers as well as differentiating the Penney brand from Target, Kohl’s, Wal-Mart, and Macy’s.These articles shed additional light on the implications of Penney’s new direction:Berfield, S. (2012, May 24), Remaking J.C. Penney Without Coupons. Bloomfield Business Week.Retrieved fromhttp://www.businessweek.com/articles/2012-05-24/remaking-j-dot-c-dot-penney-without-couponsGirard, K. (2012, March 5). Is J.C. Penney’s makeover the future of retailing? Harvard Business School Working Knowledge. Retrieved from http://hbswk.hbs.edu/item/6944.htmlHalkias, M. (2011, December 7). J.C. Penney buys stake in Martha Stewart’s company. The Dallas Morning News. Retrieved from http://www.dallasnews.com/business/retail/20111207-j.c.-penney-buys-stake-in-martha-stewarts-company.eceTimberlake, C., #038; Townsend, M. (2012, February 28). Macy’s says Martha’s dance card is too full.Business Week. Retrieved from http://www.businessweek.com/articles/2012-02-28/macys-says-martha-stewarts-dance-card-is-too-fullCase AssignmentA well-written report should have a brief introduction, headings or subheadings, and a brief concluding comment. Note that you should use some keywords as headings or subheadings such as “Johnson’s pricing strategy,” instead of a sentence or a question. Read and cite article listed above, supplemented with any other articles related to J.C. Penney, and develop a report addressing following issues.Briefly describe Johnson’s pricing strategy, also providing background on the company and department store industry.Explain why Johnson’s pricing strategy did not work. Support your position in terms of environmental factors such as economy, the competition, and changing consumer behavior.What do you think Johnson could have done better? Take into account J.C. Penney’s segmentation, positioning, and branding strategies to explain this issue.Compare J.C. Penney’s current pricing strategy and Johnson’s pricing strategy, based on your research on the most recent situation of J.C. Penney. How do you think J.C. Penney would perform in the next five years? Take into consideration the relationships between pricing and other aspects of the marketing effort such as a change in merchandising, logo, atmospherics, use of celebrity spokespersons, and so on.Assignment Expectations Regarding Your References and Defense of Your PositionsWrite clearly, simply, and logically. Your paper should be 750-1500 words long, excluding title pages and references, but quality of writing is more important than length. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size.Back up your positions or opinions with references to the required reading found in the Module 1-4 Background reading and Ongoing Useful Resources. In using those references, demonstrate your understanding of the concepts presented. Rather than grading on how much information you find, emphasis will be on the defense of the positions you take on the issues. Also remember that:The “why” is more important than the “what.”The defense of your positions on the issues is more important than the positions you take.Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented. Do not include definitions or summaries of the readings or simply describe what the company did. Instead, your responses to the questions should be analytical and should demonstrate that (a) you understand the principles from the background reading and (b) you can apply them to this particular case. Vague, general answers will not earn a good grade.Avoid redundancy and general statements such as “All organizations exist to make a profit.” Make every sentence count.Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.When writing an academically oriented paper, you will uncover many facts about the product. If you paraphrase the facts, cite the sources in your text and link those citations to references at the end of the paper.Here are some guidelines on how to conduct information search and build critical thinking skills.Emerald Group Publishing. (n.d.). Searching for information. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/searching.htmEmerald Group Publishing. (n.d.). Developing critical thinking. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/critical_thinking.htmGuidelines for handling quoted and paraphrased material are found at:Purdue Online Writing Lab. (n.d.). Academic writing. Retrieved from https://owl.english.purdue.edu/owl/section/1/2/Purdue Online Writing Lab. (n.d.). Quoting, paraphrasing, and summarizing. Retrieved from https://owl.english.purdue.edu/owl/resource/563/1/Purdue Online Writing Lab. (n.d.). Is it plagiarism yet? Retrieved from https://owl.english.purdue.edu/owl/resource/589/02/Your paper consists of arguments in favor of your opinions or positions on the issues addressed by the guidelines; therefore, avoid the following logical fallacies:Purdue Online Writing Lab. (n.d.). Logic in argumentative writing. Retrieved from https://owl.english.purdue.edu/owl/resource/659/01/

organization development and change, management homework help

organization development and change, management homework help
I need someone who learned this course to help me complete this paper, Thanks! If you don’t know the model, please don’t bid this task!Format I. The Organizational Context a. Using the PESTLE model, what is the context in which the organization finds itself? b. What are the internal issues the organization is dealing with? c. NOTE: Select the diagnostic model you will use (e.g., McKinsey 7-S, Weisbord Six-Box, or any other approved by me) and using the model, explain the internal issues as they would fit the model. For exle, one of the “Ss” for the McKinsey 7-S model is “structure.” If the internal issue is that the wrong organizational structure exists due to a change in organizational strategy, then note it that way. II. The Management Problem (Use the diagnostic model you selected) Think of this like a doctor diagnosing illness. Or think of it as a Gap Analysis. a. What symptoms do you observe that suggest something is wrong (e.g., too many errors on forms, turnover is too high, etc.) versus what you should be seeing. b. What could be causing each symptom. Identify the causes (and why they are the causes). Find research that suggests what can cause the symptoms, what happens if not addressed (e.g., Turnover can come from low job satisfaction, and turnover costs an organization $X a year). This can be from academic journals, and can also come from periodicals such as trade publications,BusinessWeek(or similar periodicals), newspapers (especiallyThe Wall Street Journal). The lit review focuses on the management question/problem and provides a framework for why solutions are important to resolve it, and why ignoring it is not an option. c. What needs to change (*note—there may be many issues, but focus on the ones you are most familiar with, or view as most important). By this, given the symptoms, given the causes, what exactly would you change to “fix” the causes (not the symptoms—the causes).   i. These are your alternative recommendations. One option is always to do nothing—to leave things as they are. As you develop alternative recommendations, one certain ones will be feasible to do (maybe they are affordable, maybe they are necessary because time is short and they are easier to implement and provide a quicker solution—or maybe because they have the highest long term payoff). As the change leader you need to develop recommendations or solutions. Again, these are the “fixes” for your problem causes. The selected recommendation/solutions will be what you implement. III. The Change Initiative (Use the Kotter 8-Step model; however, you can select another implementation model with my approval. As you work through the implementation, use the Armenakis-Harris-Feild model to show what the change leader (you) would do to create readiness for the change (see item III-v below). a. What is the plan for implementing the change(s) you believe is/are needed? What exactly are you going to implement? Be specific. Provide a step-by-step plan.  Specifically note:   i. What will your change be (drawn from the developed recommendations/solutions)?   ii. What major challenges will you/the organization face in implementing the proposed changes?   iii. Who are the stakeholders in this case who can have an impact, for good or ill on the change initiative? What influence can they wield?   iv. What types of resistance are you/the organization likely to encounter? How will you address each type of resistance?   v. Use the Armenakis, Harris, Feild Institutionalizing Change Model. NOTE: Remember, this model is designed to look at change from the change recipient’s perspective. Thus: 1. Consider the five elements of readiness (discrepancy, appropriateness, principal support, efficacy, and valence). This means you are explaining to the organizational members why the change is needed, why the proposed change is appropriate (and, of course, what it is), who is supporting the change (and if none initially, you need to build a coalition—thus, one of the changes may be to get a guiding coalition together), the support the organization will provide the members (this is the efficacy element), and what the “pay-off” will be for both the organization and the members (long term and short term—and note—if it involves pay cuts or downsizing there may be pain for some and no positive pay-off). b. A literature review of why this change initiative is the best alternative (here is where many, if not all of your references may show up). IV. Evaluation a. What are the specific outcomes you seek? For exle, a reduction in Turnover (The outcomes actually will be that the symptoms you recorded cease to be. Don’t include outcomes like “a ‘motivated’ workforce’ or ‘better community relations.’ If you can’t quantify it, don’t say it. b. What will you do to evaluate the results of the implementation? For exle, use of surveys, quality control measures, recorded cost savings, etc. V. Conclusions a. Final thoughts, etc. VI. Reference page: a. NOTE: You are required to use a minimum offive peer-reviewed journalarticles/papers in support of your analysis and plan development. Beyond that you can draw from any source (except WIKIPEDIA) to support your analysis and plan. b. NOTE: You should be using outside sources to bolster your case for change, support for the type of change, etc. so you should (a) be citing these sources within the body of the change analysis and plan and (b) including a reference page at the end. NOTE: Both citations and references should be done using APA guidelines. Just a hint–don’t list the reference page with a “VI” or whatever. It should be on a separate page. Center the word “References” and then include your references below that. See the following resources for APA style guidelines:   i. Publication Manual of the American Psychological Association(6th ed.).  (2009). Washington, DC: American Psychological Association.   ii. OWL Purdue Writing Center, click on APA Guide athttps://owl.english.purdue.edu/owl/section/2/10/

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