(Mt) – MGT401 Strategic Management Environmental Worksheet

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Kindly review the work.Description of the company ‘X’-It is a company from your choice;From real national or international market;-It is publicly traded company;-Produces and commercializes more than one product;Sufficient information about the strategies of the company, its functions andproduct lines are available;This company should have at least one partnership with other company (es)(alliances, joint venture, arrangement…).-Assignment 1: Part 1 of projectEnvironmental scanning #038; strategy formulationLearning outcomes:1. Understand the basic concepts and terminology used in Strategic Management. (Lo 1.2)2. Identify opportunities and threats as well as strengths and weakness in the operatingenvironment of hypothetical and real-world organizations (Lo 2.9)3. Understand issues related to strategic competitive advantage in organizations (Lo 2.2)4. Identify appropriate strategies for different situations (Lo 3.1).Assignment Questions1. Briefly present your selected company (name, industry, nationality,location, size, activities, products…) (Max 200 words).(0.5 mark)Answer:Description of SamsungSamsung Electronics Co. Ltd is currently the world’s second-largest companythat manufactures and sells electronic components. It is a South Korean conglomerateorganization with its headquarters at Samsung Town, Seoul. This company wasfounded by Lee Byung-Chul in the year 1938 as a trading post and expandedgradually into an electronics manufacturer (Ruiz, Restrepo, Lopez, #038; Kee, 2020). Inthe year 2000, Samsung launched the Galaxy S series of smartphones, which becameone of the best-selling smartphones globally and its most-praised product. Presently,Samsung is crowned the number one consumer electronics brand globally and isacknowledged for its evolutionary development in digital media technology.In terms of its size, Samsung recorded a total of 287,439 employeesworldwide in the year 2019. In the same year, Samsung’s market share of theinternational smartphone market was estimated at approximately 22 percent. Thelarge market share is attributed to the 80 companies that Samsung comprises.Samsung diversifies in many activities such as consumer and industry electronics,construction, financial and medical services. However, most of its operations are inconsumer electronics products such as TVs, mobile phones, memory chips, andwashing machines. Besides, Samsung is also one of the chief suppliers of electronicproducts like semiconductors, chips, and hard drives to large companies such asApple, Nokia, and Sony.2. Determine the opportunities, threats, strengths and weaknesses of yourselected company by completing the SWOT matrix in the answer sheet.(1 mark)Opportunities–InvestinginHRmanagement.Introducinginnovativeproducts.The growing market formobile devices, especially indeveloping countries.Expandingtheonlinemarket from sales channels.Providing 5G technology.Threats-Rise of counterfeiting ofSamsung products.-Impending court cases.-Legalandregulatorythreats.StrengthsIt’s the most prosperouselectronics manufacturerglobally.competitionfrom competitors.–IncreasedEconomic uncertainty.Weaknesses-It depends massively onthe American Markets.–It has remarkable researchand design capacities.Has well-establishedrelationships with retailersin Europe and UnitedStates.It retains a stronghold in theAsian market.It’s an award-winningbrand.It contains environmentallyfriendly innovations.–Presence of decrease insmartphone sales since2017.Several product failures.Cases of bribery scandals.Fierce competition fromApple.3. Does your selected company have social responsibility? If yes, discuss itsimpact o…

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