(Mt) – MGT 402 SEU The Premium and Mid Range Segments of

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My Rider Limited Name Institute of Affiliation My Rider Limited Company Summary My Rider Limited is a new company that provides delivery services to our clients and customers within Riyadh and its environs. We cater to various segments in the market; from corporate clients to online merchants to individual clients. We are located at Regus – Riyadh Business Park, Saudi Arabia. Our email address is [email protected] It is solely owned. Our riders are spread out across the city, in a town near you; ready to offer trusted, efficient, and effective delivery services. Our mandate is to take away the logistics headache from you, which in turn allows you to concentrate on your core business! To our clients; we are more than happy to offload the errands headache off your shoulders. Our company is in an industry that is fast-growing and offers services that are in high demand. Investment Capital: Our organization has $100,000 in assets and $30,000 in liabilities. Our company’s equity stands at $70,000. Mission Statement Cool Lam is devoted to offering outstanding delivery services to its customers constantly, 24 hours a day, 7 days a week, at reasonable rates. By delivering our customers’ products on time and in a proficient manner, we aid them to thrive. We shall go all-out to continually exceed our customers’ expectations by providing cutting-edge solutions to their problems. Vision Our vision is to give everyone easy access to anything in their city. Our Goals • Show you civility, respect, and understanding. • Make it clear what we can and cannot do. • Make dealing with us as straightforward as possible. • Provide knowledgeable and professional personnel. • Give you clear and relevant information • Resolve each request and notify you of the outcome. Target market and demographics Our target market is broad. We would like to deliver products from shoes, clothes, groceries electronics among other things. For our clients who also love trying out different restaurants, they can order their take-outs through our app and get them delivered to their doorstep. Our three main target groups include: • College Students and Young Adults: With their busy schedules including classes, social lives, and new careers, they have little to no time to prepare meals or go shopping. • Parents: With work, children to take care of, and endless to-do lists, you find that they are overwhelmed and have no time to plan a meal or go grocery shopping or even but basic things that they need. With our delivery services, we make everything easier for them since all they have to do is shop online and get their goods delivered to their doorstep. • Working professionals: This mostly targets men since they are less likely to prepare a meal after a busy and overwhelming day at work. Our delivery services take off the headache of what to plan and make for dinner. Business Philosophy This is a fast-growing industry since with the advancement of technology almost everything is moving online. Customers prefer same-day delivery and they are willing to pay more for sameday delivery. For sensitive products such as groceries, food, and medicine we offer instant delivery. Customers in a specific geographic area can receive instant delivery of cooked cuisine. The cost of immediate delivery of products is determined by an additional fee rather than a failure to meet client requests. Drone delivery of goods could be a solution for quick and sameday delivery. Drones can improve the consumer experience while also reducing delivery times. Our competitive advantage as a company that has led to our success is that: • It has created an extremely successful collaboration network. Local businesses perceive the platform’s and My Rider’s excellent value as an opportunity to compete with the large e-commerce retailers. • My Rider is economical to its clients because the platform charges its partners a commission for each product purchased through the app and passes a portion of that revenue to its users in the form of lower delivery prices. Strengths: We provide a wide range of products and services. We have constantly devoted capital toward improving the app experience for users and reducing delivery times. Weakness: We are yet to reach many demographic areas and we hope to do so shortly. Since we are on an online platform we might experience technical issues like any other online business. My Rider feels that focusing on profitability from the start is the key to the platform’s long-term viability. My Rider’s survival is dependent on its fruitful fundraising, which is attributed to its established business plan. We have quite a several businesses in the same industry as we are but we focus on improving customer experience by connecting customers to merchandisers, holding the highest levels of integrity and we follow through on our promises with a sense of urgency. Products and Services We offer our delivery services from different stores such as those dealing with shoes, clothes, groceries, food, electronics, and hardware items. We have 500 employees and one main office since our industry is online. We have 400 stores that have already signed up with our platform. Our competitive advantages include the fact that we can supply our customers with anything in the city. Our small size is also advantageous when we are establishing partnerships. ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية‬ ‫اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University College of Administrative and Financial Sciences Assignment-2 MGT402 – Entrepreneurship and Small Business Deadline: 20/11/2021 @ 23:59 Course Name: Entrepreneurship and Small Student’s Name: Business Course Code: – MGT 402 Student’s ID Number: Semester: I CRN: Academic Year: 1443/1444 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Read carefully Grading Rubric below for specific criteria: 0-5 Marks • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Entrepreneurship and Small Business ASSIGNMENT -2 Submission Date by students: Before the end of Week- 11th Place of Submission: Students Grade Centre Weight: 05 Marks Learning Outcome: 1. Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8). 2. Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4). Assignment Workload: This assignment is an individual assignment. Start-up Business Plan Imagine you started a new business as an entrepreneur in Saudi Arabia (In Continuation to the Assignment -1). Please, think and share information on the following items: 4. Marketing Plan a. Market Research- Why? (1 Mark) b. Market Research- How? Primary or Secondary Data? (1 Mark) c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection. (3 Marks) Product • Describe the most important features. What is special about it? • Describe the benefits. That is, what will the product do for the customer? Customer • Identify your targeted customers or your ideal customer: How many of them are there? It’s important here to be specific. • Demographics • Customer relationships: How do customers want to interact with the business? Competition • What products and companies will compete with you? • How will your products or services compare with the competition? Identify the organization’s competitors and their strategies, along with ways to counter competition and gain market share. • How is your target market solving their problem today? Are there alternatives or substitutes in the market? • Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. Strategy • Outline a marketing Strategy. Promotion • How will you promote your Product? • What will be your promotional budget? Distribution Channels •How do you sell your products or services? •What are the costs associated with distribution?

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