(Mt) – MGT 325 SEU The Chotukool Innovation Project in India Case

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Attached. Please let me know if you have any questions or need revisions.This paper will discuss:The pros and cons of attempting to develop a refrigerator for India’s rural low householdsThe product process innovations that Chotukool entailedWhether Chotukool posed any threat to the traditional refrigerator marketThings that Godrej should have done differently to penetrate the market of rural low-incomefamilies in IndiaOther products that might Godrej learned which Chotukool apply toReferencesRunning head: THE CHOTUKOOL INNOVATION PROJECT IN INDIAThe Chotukool Innovation Project in IndiaAuthor’s NameInstitution Affiliation1THE CHOTUKOOL INNOVATION PROJECT IN INDIA21. What were the pros and cons of attempting to develop a refrigerator forIndia’s rural poor?Pros:With the development of a refrigerator, India’s rural poor acquired a cheap, portable, and lowenergy cooling solution to preserve their perishable foods for long.The Company’s profits and shares increased as they sold the refrigerators to several customers,which enabled their worth to rise and increased the shareholder’s share price at the market.The availability of a refrigerator improved people’s living standards as it reduced food poisoningsince they could properly store their foods with hygiene (Schilling, Melissa, 2019).Attempting to develop a refrigerator for India’s rural poor opened a new market since the ruralparts had no access to modern conservation methods for perishable foods. Targeting the ruralparts of India opened a new market; thus, the Company improved its sales.The refrigerator gave a new option to this segment. Lack of refrigeration limited the kinds offoods people ate. Thus by attempting to develop a fridge, the Company gained a new part fortheir products while people acquired a new way of preserving foods.Cons:It was challenging to distribute the refrigerators since setting up a distribution system in the ruralareas could raise the cost of Chotukool, making the product nonviable.THE CHOTUKOOL INNOVATION PROJECT IN INDIA3The refrigerators’ marketing would be difficult since 90% of rural Indian households are lowincome earners and cannot afford appliances and have no electricity access. There wasinadequate power supply in rural areas, and this limited purchasing of Chotukool in the rural.That means inefficiency for the use of the fridge by most rural people.There is a high risk that the product may not reach the targeted group and thus beingunsuccessful. It is because the product may not be work properly or is not successful, andtherefore well-developed firms may not have the anxiety to adopt the new technology. Thus, …

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