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View attached explanation and answer. Let me know if you have any questions.1Marketing Analysis for an Innovative Disinfectant Product to Fight the Spread of VirusesStudent’s NameInstitutional AffiliationCourse CodeDate2AbstractMarketing managers are vital players in the sustainable growth of company brands andnew product designs. The success story of any company or brand requires immense investmentin the best customer service and vehemently grasping the competitive advantage. In the positionof a marketing manager, the challenge of keeping the company market influence constantly feltand growing is inevitably essential. The most successful brands in the world enjoy anenvironment of strategic and technical marketing management. This paper focuses on taking therole of a marketing manager in an existing company. The product is an innovative and newdisinfectant that helps slow the spread of viruses. When the world is grappling with a novelCOVID-19 disease, different disinfectant producers have heightened their innovation and branddevelopment programs. The key points of discussion are market environment analysis,environmental factors to consider, competitive analysis, and comparing rival brands.Analysis of the Marketing Environment (Macro-environmental Factors)To lay the foundation of a successful marketing manager, it is fundamentally vital toconduct the market analysis that identifies the macro-environmental factors of building the imageof the new product. The marketing environment comprises key stakeholders and forces insideand outside the marketing management’s ability and capability to strike and sustain a successfulrelationship with targeted and potential consumers. The following are the critical macroenvironmental factors to consider as a successful marketing manager for a new disinfectantbrand.3Political FactorsNew products, especially the ones in the category of mitigating the threats of emergingviruses, are gaining a lot of political attention. As the marketing manager, I will ensure that theproduct meets the relevant thresholds of government regulations and public health policies by therelevant regulatory agencies. Meeting the government regulations will ensure that my productgains the much-needed authorization to expand to local, regional, and even global markets. I willensure that the necessary steps …
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