Marketing department

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You are a new graduate employed in the marketing department of a Small to Medium Sized Enterprise. You have been asked by the senior management to help them consider the option of going global with their products or services.

You are required to select a Small to Medium Sized Enterprise (SME). You could use Business Source Complete accessible from the StudyNet On-line Library to help you identify an appropriate company. You must select an organisation that could reasonably expect to consider going international. The business may already be international/global but is considering a new international market.

The report should identify a prioritised list of issues that your company should consider when going international or global with their Product(s) or Service(s).

Clearly state and describe chosen Small to Medium Sized Enterprise (SME) and the market you are proposing to enter on the cover sheet.

The issues identified should be relevant to your selected organisation and chosen market. Ensure that the issues identified are supported by referenced academic theory, models and frameworks etc.

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