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This is an individual assignment worth 5% of your total grade. Please read the “Netflix, Inc.: The Mouse Strikes Back” case (part of your casepack) and answer the questions below, in no more than 2 pages (in a Word document). You may answer each question on its own without the need to integrate them into an essay. The objective of the assignment is to help you apply course concepts to a real business. You may use bullet points and/or prose but be as succinct as you can. Remember to provide support for every answer.
How does Netflix create and provide value for customers and how can Netflix improve its value proposition over the customer’s life cycle? (4 points)
What is Netflix’s source of competitive advantage? Would Disney be able to replicate this competitive advantage? Why or why not? (4 points)
With Disney about to enter the online streaming space, should Netflix predominantly focus on customer acquisition or retention? Should Disney predominantly focus on customer acquisition or retention? (2 points)
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