group project part 2 creative work brief

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Please refer to the last group project, continue to write the describe in depth the collaboration between the two brands（Audemars Piguet and Mclaren auto-sport）

please take a look about the (creative work brief)

Here are detailed instructions:

The completion of a Creative Work Brief (CWB) using the template provided. Keep the organization, category titles and sequence the same – do not modify this template as it is an actual CWB used in industry.

This document serves as a “critical creative road map” an advertising agency team and a client brand management team follow collaboratively when determining visuals, colors, typography, message strategies, appeals, executional frameworks, etc., for a new IMC or branding caign. The content for the CWB will build upon your findings from Part 1 and bring your new product or service idea to life. Make sure to cite all sources (in Boldface) throughout your document and to include a works cited page at the end. You must use the CWB template I provide otherwise major points will be deducted and there is a chance the project may not be admissible.

 

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