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Pharmaceutical Marketing to Physicians Policy
Pharmaceutical Marketing to Physicians Policy
For my final project, I would like to address politics and policies surrounding pharmaceutical marketing to physicians. It is widely accepted that the cost of healthcare in the United States has gotten out of hand. This is partially because there are so many mistakes made in preventative care and over treatment. I propose that reducing pharmaceutical marketing to physicians would reduce the rate of over and incorrect treatment, thereby lowering the cost to the average consumer. There have been questions lately regarding how incentives from pharmaceutical companies may be influencing physicians’ prescribing tendencies and trends. I will present this research, as well as research on how over treatment affects the cost of healthcare for the average consumer to give a bigger picture of how inaccurate prescribing effects the average American. Finally, I will propose a policy change to help limit this problem without limiting the access physicians have to information on new medications.Literature Review The Literature Review should discuss at least ten sources that relate to your chosen topic and that provide you with a depth of understanding on that topic. In the Literature Review, you should not simply list these sources and summarize their contents. Instead, you need to identify key themes and debates in that literature, and distill these findings down into a coherent, well-organized discussion of the issue. (2 pages) Policy Memo In the Policy Memo, you need to build on the work you have done in the Literature Review. You should clearly identify an intervention and a target population; you should critically examine the intervention, in terms of both its strengths and its weaknesses; and make recommendations for a future course of action. You may either support or oppose the policy. The purpose of the Policy Memo is to inform stakeholders about the issue and provide them with the basis for making a policy decision. (2 pages)
Age in Place
Age in Place
Age in Place The paper should be 10-15 Pages The first step in completing your project is, of course, to pick a topic! Your topic should examine how a program or a service is helping present and future elders to Age in Place. Use course material and additional references to develop a proposal for a specific program for older adults and/or their families. Assume that your budget is flexible but consider real world limitations to implementing the program. · What is your theoretical and research informed rationale for the program you propose? · Who will be targeted to participate? Who will staff the program; what will their qualifications be? · What pre-service and in-service training will they receive? · What obstacles do you anticipate encountering with the development and implementation of the program? · How will you determine the effectiveness of the program? · How will you market the program (advertising, a logo, the name of the program, etc.)? · How will you meet the needs of diverse constituents served by the program? Please include the following: ü Goals of Program ü Factors to consider (market considerations, laws and regulations, financing) ü To what extent will your program promote aging in place? ü Coordinate services? ü Provide new services? ü Target? Integrate with other agencies/programs? ü How will you finance? ü Who benefits? ü Who will perform the tasks, and what do tasks entail? ü Research literature and other sources: Retrieve and read at least 10 recent peer-reviewed journal articles, government websites (not more than 3 websites) and/or book chapters on your topic. ü Sources should be from 2002 to present. Recommended databases include: PsycInfo, CINAHL (Nursing and Allied Health Literature), AgeLine, Social Work Abstracts. ü Project should be 10-15 double spaced pages, not including the title or reference page. Include page numbers. Written assignments may include exhibits or other s, but these will not be considered part of the page requirements. The paper should include the following: ØTitle Page: Include title of paper, student’s name, course and section, due date ØIntroduction: Introduce your topic, state its importance to older adults and the gerontology community, and briefly mention the main concepts or ideas your paper will address ØBody: Identify and develop each of your main points in an organized, clear manner using in-text citations. Do not include pictures, graphs or lists in the body of the paper. If needed to support facts provided, place them at the end of the paper as an addendum. Reference them in the body of the paper. They will not count towards paper length. ØConclusion: Briefly summarize the main points of your paper and directions for future research, policy, or programs to support the well-being of older adults ØReference list: Should contain a comprehensive Reference list of all sources actually used in preparing the project, according to the APA style. ØFormat: (margins, bibliography, references, etc.) APA format. For details on APA formatting and online database citation ØOriginal work: Do not cut and paste from the Internet. This is plagiarism. Always read first, and then paraphrase using a citation to give credit to the original source.
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