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Content Analysis Paper: The paper must be three (3) pages in length. In the paper, you will choose an advertisement to critically analyze. The ad can be a print ad (still) ad or a commercial. You will give a description of the ad and discuss the following:
- What messages do the body language, positioning of objects, or language convey to the consumer?
- How do dominant ideologies shape the messages in the ad?
- Was the marketing strategy effective? Why or why not?
Please include a printed copy of the ad or link if it is a full commercial. You are required to use no less than two of the articles located in the second of the chapters, that have been covered up to the due date of the paper to support your analysis.(https://nomas.org/male-privilege-checklist/, https://www.deanza.edu/faculty/lewisjulie/The%20Black%20Male%20Privilege%20Checklist.pdf, https://masculinisation.files.wordpress.com/2015/05/macsculinity-as-homophobia-fear-shame-and-silence-in-the-construction-of-gender-identity-michael-s-kimmel.pdf, https://www.huffpost.com/entry/men-gender-gun-violence_b_230852 ) some of the articles in chapter 2 to choose from. Be sure that your writing is clear and concise. Make certain that you also use concrete exles from the text, but do not use block quotes! You must use either APA or Chicago Author-Date writing styles. The OWL Purdue website is a wonderful source for help with writing styles and paper formatting. Please visit https://owl.english.purdue.edu. The format should be 12-point font, double spaced, Times New Roman font. Please include a bibliography. Cover pages, titles, fancy folders, table of contents, are nice but are not required! Keep it basic- I mean, include your name, date, and the course number. I am a no-frills kind of person!
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