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Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.
Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.
Write a 700- to 1,050-word modified SWOT analysis that includes the following:
An introduction with a detailed description of the companyA SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threatsAn evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; exles may include:Financial, physical, or human resourcesAccess to natural resources, trademarks, patents, or copyrightsCurrent processes (employee programs or software systems)An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; exles may include:Market trends (new products or technology advancements)Economic trends (local and/or global)DemographicsRegulations (political, environmental, or economic)Conclusion with an evaluation of how the company has retained its competitive advantage
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