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Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use exles to reinforce your ideas.
Determining how to get products in front of customers for purchase is an important part of any marketing strategy. There are many factors that companies must take into consideration, including the following:
Target marketBrand positioningProduct life cycleCompany goalsLuxury products have different distribution models compared to value products.
Consider tax preparation software, such as this one. This product has a short life cycle each year. It launches in January and ends its dominant time in the marketplace by April 15. It is marketed for purchase during tax season. After tax season, consumers can still purchase it, but they must search for it themselves.
Respond to the following:
What are the distribution locations used by the brand? Be sure to detail both direct and indirect channels.Why do you think the company uses this strategy, and how does it benefit the company?What would you do differently to distribute this product?
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