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Select an industry on which to conduct an analysis. Assume that your team is a group of executives at a company which is within that industry. You may choose the company or make up a fictitious company or organization.
Your team is in the process of making a strategic decision regarding the direction of the company. The strategic decision can be anything that will reposition your company. Exles can be going after a different target market, launching of a new product or service, expanding to a different sector of the industry, realigning the organizational structure, going international if not already, merging with or buying another company, etc.
As a part of the decision making process, your team will conduct a Porter’s Five Forces analysis of the industry and the company positon within that industry. Based upon your analysis, the team will make a decision regarding the dilemma and develop a strategic plan on how to proceed to make the company competitive in that industry.
The company we chose is AMAZON and we are introducing pet grooming into the numerous other services amazon provides.
As this is a group project my job is to write:
A brief overview of the company. Provide information regarding the company’s current strategy, mission and vision statement.
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